BharatBenz is a commercial vehicle brand of Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler AG. It was launched in 2012 and is based in Chennai, India. The brand is focused on providing reliable, efficient and cost-effective commercial vehicles to the Indian market.
The history of BharatBenz dates back to the early 20th century when the first commercial vehicles were introduced in India. The first commercial vehicle in India was the Tata Ace, which was launched in 2005. This was followed by the launch of the Ashok Leyland Dost in 2006. Both of these vehicles were designed to meet the needs of the Indian market and were well received by customers.
In 2010, Daimler AG, the parent company of Mercedes-Benz, entered into a joint venture with the Indian company Tata Motors to form Daimler India Commercial Vehicles (DICV). The joint venture was formed with the aim of producing commercial vehicles for the Indian market. The first vehicle to be produced under the joint venture was the BharatBenz range of trucks and buses.
The BharatBenz range of vehicles was launched in 2012 and was designed to meet the needs of the Indian market. The range included light, medium and heavy-duty trucks and buses. The vehicles were designed to be reliable, efficient and cost-effective. The range was well received by customers and has since become one of the leading commercial vehicle brands in India.
The BharatBenz range of vehicles has since been expanded to include a range of specialised vehicles such as tippers, tankers, and refrigerated trucks. The range also includes a range of buses for both urban and intercity travel. The range of vehicles has been designed to meet the needs of the Indian market and has been well received by customers.
In recent years, BharatBenz has also expanded its presence in the international market. The brand has established a presence in countries such as Bangladesh, Nepal, Sri Lanka, and the Middle East. The brand has also established a presence in Africa, with the launch of the BharatBenz range of trucks and buses in Kenya in 2019.
The success of BharatBenz in the Indian market and its expansion into the international market is a testament to the quality of the vehicles and the commitment of the company to providing reliable, efficient and cost-effective commercial vehicles to its customers. The brand has become one of the leading commercial vehicle brands in India and is well positioned to continue its success in the future.