The Lexus brand has a long and storied history, beginning in the late 1980s when Toyota Motor Corporation decided to create a luxury vehicle division. The goal was to create a vehicle that would compete with the likes of Mercedes-Benz and BMW, two of the most popular luxury car brands in the world. The Lexus brand was officially launched in 1989 with the introduction of the LS 400, a full-size luxury sedan.
The LS 400 was an instant success, and it quickly became one of the most popular luxury cars in the world. It was praised for its smooth ride, luxurious interior, and powerful engine. The LS 400 was also the first vehicle to feature a number of advanced technologies, such as traction control, anti-lock brakes, and a sophisticated suspension system.
The success of the LS 400 paved the way for the introduction of other Lexus models, such as the ES 300, GS 300, and RX 300. These vehicles were all designed to offer a luxurious driving experience, and they quickly became popular with consumers. The Lexus brand was further bolstered by the introduction of the SC 400, a two-door coupe that was designed to compete with the likes of the BMW M3 and Mercedes-Benz SL.
In the early 2000s, Lexus began to expand its lineup with the introduction of the IS series, a line of sporty sedans that were designed to compete with the BMW 3 Series. The IS series was an instant hit, and it quickly became one of the most popular vehicles in the Lexus lineup. The IS series was followed by the introduction of the GS series, a line of luxury performance sedans that were designed to compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class.
In the late 2000s, Lexus began to expand its lineup even further with the introduction of the LX series, a line of full-size luxury SUVs that were designed to compete with the likes of the BMW X5 and Mercedes-Benz G-Class. The LX series was an instant hit, and it quickly became one of the most popular vehicles in the Lexus lineup.
Today, Lexus continues to be one of the most popular luxury car brands in the world. The brand has a wide range of vehicles, from the entry-level CT 200h to the flagship LS 600h. Lexus vehicles are known for their luxurious interiors, powerful engines, and advanced technologies. The brand has also become known for its commitment to quality, reliability, and customer service.
The Lexus brand has come a long way since its introduction in 1989, and it continues to be one of the most popular luxury car brands in the world. The brand has a long and storied history, and it is sure to continue to be a leader in the luxury car market for many years to come.